What the experts have to say.
“Hands down, the biggest mistake small businesses are making on social media is not using social media”
Wall Street Journal
“Small businesses that meet consumers’ expectations for web, social media, and digital capabilities have a significant opportunity to improve their bottom line by driving sales, loyalty, and ongoing online and social engagement with their customers.”
“In today’s connected world, where customers research purchases online and seek recommendations from friends and family, it is in the best interest of most small businesses to have a vibrant and interactive social media presence.”
The importance of social is growing across all industries. Between 2011 and 2012, survey respondents from all industry sectors increased the value they place on social business.
“Small businesses are hurting their bottom line by not building relationships with their customers online, new research shows.”
“In the future, effective use of social media will be led by these organizations that are able to enter into this new relationship with customers, employees, and partners.”